Social media has become an integral part of everyone’s life! The fact that 2019 reported around 2.7 billion social media users clearly indicates that 2020 and the upcoming years will see a rapid rise in these digits. With that being said, there is a huge potential for marketers to reach a massive audience through social media platforms. Social media is not any more limited to only major pioneers like Facebook and Twitter; people have gone way beyond these platforms and in this blog you will learn about the next big 5 social media platforms that will soar in 2020 and need the attention of all marketers.
Tiktok
WhatsApp For Business
1. FACEBOOK:
This platform needs no introduction! With more than 2.45 billion monthly active users, Facebook continues to remain at the top of the list. It is of the best branding medium for your business wherein you can create a business page, display your product catalogue, add Call to Action button, run paid promotions, promote events and much more. Salient features of this platform include:
Best online marketplace for your business.
Discover nearby events.
Play games with Facebook friends.
Live Streaming feature.
2. INSTAGRAM:
If there’s any app that could give a strong fight to Facebook then it has to be Instagram. Having more than 1 billion active users this social media platform has totally changed the game for marketers. With so many new features rolling out on this platform, Instagram has glued people to their phones. A huge amount of content can be shared on this platform in the form of photos, videos, stories, IGTV videos and much more.
Create content with creative filters and effects.
Shop Now option availability for brands.
An Instagram live feature where followers can also join the live sessions.
Let’s add hash tags, location tags, and branded content tags.
3. TIKTOK:
TikTok is a Chinese video creation platform that has become very popular amongst the youth. It allows the users to create short videos by allowing them tadd music overlays, AR filters, fun effects and much more. It is a great place to promote your business if your target audience is between the age group of 17 to 25. The popularity of this platform has increased drastically in the last couple of years with 2019 witnessing almost 1 billion downloads across the globe! Some of the features of this app include:
Very attractive user interface.
Options to create duet videos with random users.
Huge collection of music libraries.
Ability to share videos across different social media platforms.
4. LINKEDIN:
LinkedIn is a popular social media platform amongst B2B professionals. LinkedIn members can grow their professional connections on this platform and also share blogs pertaining to their domain here. In addition to this linkedIn members can also showcase their portfolios and search or apply for jobs. At present, this platform has more than 305 million monthly active members. LinkedIn is an ideal choice to be on for your business if you deal with B2B customers. Some of the features of this platform include:
Showcase your brand or business or Individual skill sets.
Apply for jobs.
Hire people through LinkedIn.
Build connections with relevant people from your niche or domain.
5. WHATSAPP FOR BUSINESS:
WhatsApp for business was developed keeping small businesses in mind and was launched in 2017. This app makes it easier for people to find all the details related to the business. Brands/Individuals can set up “greeting messages and away messages” thereby giving the customer a feel of a virtual front office desk. If you are a start-up business or a small business having WhatsApp web would be a great way of communicating with your customers. Some of the key features of this app include: Listing of your business profile by adding important information like address, contact details, website etc.
Allows you to showcase your product catalogue with pricing and other details.
Easy messaging tools to revert to customers. Option to check message statistics (number of messages sent, delivered and read) If your digital marketing strategy misses on using any of these social media platforms, its high time you make them a part of it and start leveraging the benefits that these apps got to offer you! They would not just help you increase sales but also help you gain more ROI by expanding your network and reach.
Exciting to see the evolution of social media platforms! With the rise of 'cam to cam' features, interactions become more personal and engaging, redefining the way we connect online. As we embrace new technologies, platforms like We are leading the charge in creating dynamic spaces for meeting new people and fostering genuine connections. Here's to a year of exploration and adventure in the world of social media!