The most important thing in sales is to understand that it is about the buyer and not the seller, expecting a solution and not a product.
Most companies have a reserve strategy for social media marketing thereby talking about how good they are and their company is how great their product is and how much they invested in researching by burning the midnight oil….. seriously?….. “SORRY NOT INTERESTED” that’s what the buyer will say.
People on the internet are talking, listening, and interacting, that's the recent NASSCOM report on usage of the internet. Is your brand listening?
Check out these stats from Facebook
All these apart from Social Media are flags for the transformation of platforms which are a part of Social Selling. Learn how to use these in my upcoming Masterclass. Check out the scope for B2B King - LinkedIn. Unless anyone finds something to solve their problem or need they won’t buy hence one of my sessions in my social selling masterclass if about Don’t Sell - STEAL
S / Social Media Connect: The Internet is a big leveller. You might have started your business a year back or a decade back it doesn’t matter when you effectively use the right social media channels to grow your business and network. few tools to grow network -
Social drift
PerfectAudience
Owlmetrics
T / Tactics: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” - Sun Tzu. In Social media, it means consistency in creating content, types of content, engaging posts, targeted advertising and all of this packaged in a container called - ‘deliver value’. Few tools to organize your play -
Agorapulse
Hootsuite
Salesforce
E / Engage with Content: Content marketing is the heart of social selling. It may not be possible for everyone to create content but you can use smart tools to get the content and use it. Here are a few tools that might help you -
Drumup
Publishthis
Curata
A / Add Value - The one thing to grow business on social media is not to talk about your products and solutions but how you can add value to your audience. Write blogs, here are a few tools -
Blogger
WordPress
Medium
L / Leverage - Leverage your relations, engage them, nurture them and then convert them thereby making them your brand ambassadors. But you can also start by leveraging current influencers in your area of work. Here are tools to find the influencer's -
Influence
Deepsocial
Grouphigh
Don’t miss my upcoming Social Selling Mastery Workshop organized by TiE Pune which will cover much more tools and deep-dive sessions to help you grow your sales pipeline.
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